The exchange advantage

Clear music in real time — pre-optimised with your creative — and start profiting from licensing.

Bushido is the end-to-end exchange for clearing sync licenses — turning 3–6 months of fragmented negotiation into a clearance you can complete before the brief is even approved.

LICENSING EXCHANGE · FOR BRANDS PRE-NEGOTIATED TERMS · TRANSPARENT PRICING 2026
The problem

Getting one track into one campaign is still a months-long negotiation.

01 — EXPENSIVE

Opaque, inflated fees

No reference pricing. Every quote is bespoke, every term sheet starts from zero, and legal hours stack up fast.

02 — SLOW

Too many rightsholders

A single sync needs sign-off from labels, publishers, and writers. One slow reply stalls the whole campaign.

03 — RISKY

Compliance exposure

Lost emails, inconsistent terms, and unsigned PDFs leave your brand one missed clearance from a lawsuit.

The true cost of manual clearance

A fragmented workflow delays revenue and exposes you to liability.

MODELED AT 60 LICENSES / MO
TOTAL TIME WASTED
180–300 hrs/mo
on manual, non-scalable processes
TOTAL COST IMPACT
$371K+ /yr
overhead + delayed revenue recognition
Inefficiency
Manual process reality
Impact on your brand
Time to license
Manual reality3–6 months of manual negotiation and approval cycles.
ImpactDelays: cash flow halted for up to half a year.
Cash-flow delay
Manual reality~1 month for invoicing, reconciliation, and payment.
ImpactLiability: delays recognition of $221K in monthly revenue.
Administrative waste
Manual reality3–5 hrs of labor per license on review and paperwork.
ImpactCost: up to $150K/yr in non-scalable overhead.
Legal risk
Manual realityInconsistent terms, lost emails & PDFs, payment leakage.
ImpactExposure: loss of compliance control, higher audit risk.
Pain point · 01

One sync. Five signatures. Zero leverage.

Every track is a stack of rights — master, publishing, and each writer's share. A single track can need sign-off from a dozen parties, and the slowest one sets your timeline.

Miss one, and you are not cleared — you are exposed.

CLEARANCE CHAIN — ONE TRACK
Master owner / labelCLEARED
PublisherCLEARED
Writer A (40%)CLEARED
Writer B (35%)WAITING · 14 DAYS
Writer C (25%)NOT STARTED
Campaign status: BLOCKED — one share away from launch.
CREATIVE ↔ MUSIC FIT:30 SPOT
Approved track
Cleared 6 weeks ago · 110 BPM · G minor
DOESN'T FIT EDIT
The track creative actually wants
Not cleared · 125 BPM · matches cut
RE-CLEAR · +6 WKS
Clearing before the edit locks means you clear the wrong song — or start over.
Pain point · 02

The music has to land with the creative.

When picking, testing, and clearing happen in series, creative finds the perfect track after the safe one is already cleared — so the spot underperforms, or you re-clear from scratch.

The right sync drives engagement. The wrong one is money spent twice.

Value · 01

Faster revenue recognition.

Lower

license fees

Transparent, pre-negotiated rates replace bespoke quotes and back-and-forth.

Sooner

campaign release

Clear in days, not quarters — launch while the idea and the moment are still hot.

Faster

revenue from sales

Every week saved on clearance is a week of product selling — and revenue recognised.

Value · 02

Stronger legal & financial controls.

A

Nothing falls through the cracks

Every right, share, and signature tracked in one place — no lost emails, no unsigned PDFs, no payment leakage.

B

Lower legal cost & time

Standardised term sheets mean far less time reviewing and drafting — and a smaller legal bill on every deal.

C

Audit-ready by default

Consistent terms and a complete paper trail keep you compliant and ready for any review.

D

Higher engagement on your ads

When the right track is just as easy to clear as the safe one, your creative ships with the music it deserves.

The end-to-end flow

From brief to cleared sync — in one place.

BUSHIDO EXCHANGE LIVE CLEARANCE
CAMPAIGN BRIEF · :30 SPOT · GLOBAL · 12 MO
Matched track
125 BPM · fits the cut
94
ALL RIGHTS CLEARED · ONE PAYMENT · ARCHIVED
01
Brief the campaign
Mood, format, territories, term.
02
Search the exchange
Filter by BPM, key, and price — fit the edit first.
03
Clear every right at once
Pre-negotiated terms across all rightsholders.
04
Lock the sync
Confirm the track against the final cut.
05
Pay & archive
One payment, split automatically. Full paper trail.
Signed term sheets

60% of the publishing marketplace signed on.

GUARANTEED FLAGSHIP · WHITE-LABEL ARRANGEMENT
SIGNED · 01 FLAGSHIP

UMPG

UNIVERSAL MUSIC PUBLISHING GROUP

The world's largest music publisher. Catalog spans over a third of all commercially released songs.

ADDITIONAL SIGNED CATALOGS ↗ PIPELINE VOLUME · PRICING UPSIDE
SIGNED · 02

Round Hill

150K+ SONGS · 51 CATALOGS
Beatles, Bush, Carlile, Offspring.
SIGNED · 03

Ninja Tune

LABEL + PUB · 3,600+ RELEASES
Bonobo, Thom Yorke, Floating Points.
SIGNED · 04

Bella Figura

1,500+ CLASSIC TRACKS
RAK Publishing, David Gray, R3hab.
SIGNED · 05

SGO / BMG

100K+ SONGS & RECORDINGS
First major-adjacent foothold via BMG.
SIGNED · 06

All Stars / Sony

MAJOR-AFFILIATED · SONY ACCESS
Entry to Sony's millions-strong catalog.
SIGNED · 07

Planet Mu

LABEL · HUNDREDS OF RELEASES
Mike Paradinas' tastemaker catalog.
SIGNED · 08

Mute

LABEL · THOUSANDS OF RECORDINGS
Depeche Mode, Moby, Nick Cave.
SIGNED · 09

Phoenix Music Int'l

LABEL GROUP · MULTI-CATALOG
Independent multi-genre catalog & distribution.
SIGNED · 10

Gallo

AFRICA'S LARGEST INDEP. CATALOG
Miriam Makeba, Hugh Masekela, Ladysmith.
PIPELINE

+6

IN LEGAL REVIEW
200+ publishers in process.
The exchange

Browse, fit, and clear — one screen.

Track
Artist
Dur
Integrity Score
Clear
Atlantia
Mike Lindup
5:55
94
EXCELLENT
£500 | 25%
Bump Jive, No. 20
The Movers
4:38
88
STRONG
$555 | 25%
You And Me
Jono McCleery
0:30
91
EXCELLENT
£755 | 25%
Amanyala
Abafana Baka Mahawukela
4:05
76
GOOD
$555 | 25%
Tango N'Vectif
µ-Ziq
4:10
83
STRONG
$551 | 25%

Transparent price and share on every track.
The Integrity Score matches each song to your brand and predicts media lift.

Sync vs. sponsored sampling

The same budget. A completely different asset.

Traditional sync
Sponsored sample license
Spend profile
Traditional sync$50K–$500K, 100% sunk
Sponsored sample licenseLicense fee = advance against royalties
Data captured
Traditional syncNone (brand-lift surveys)
Sponsored sample licenseOpt-in emails, votes, creative preference
Content produced
Traditional syncOne 30-second placement
Sponsored sample licenseHundreds of UGC remixes + winning release
Asset life
Traditional syncExpires with media flight
Sponsored sample licenseEvergreen catalog position on DSPs
ROI line
Traditional syncZero — guaranteed
Sponsored sample licenseRecurring royalty share on the derivative
ROI · $10K PRIZE ACTIVATION
300
UGC VIDEOS
23%
ENGAGEMENT
30K
OPTED-IN EMAILS
×
$10
PER CONTACT
=
$300K
IN DATA VALUE
+
Merch
SALES
Get started

Clear samples in real time to days.

Avoid unexpected delays, takedown notices and painful lawsuits.